[ 2011-04-07 ]

Unilever launches Lifebuoy Soap
Unilever Ghana, as part of its campaign to
increase public awareness on the need for people
to wash their hands and maintain personal hygiene,
will today, Thursday, April 7, 2011 launch its
popular brand, the Lifebuoy soap at the College of
Surgeons & Physicians.

The New Advanced Lifebuoy, described as the
world’s number one germ protection soap,
contains an Active5 Germ Protection Formula which
has been lab-proven to tackle both bacteria and
viruses.

According to a statement issued by Unilever Ghana,
the product will now come in a new and improved
shape, packaging and different variants that
produces 30% more lather.

“Let us all remember that simple everyday habits
like washing hands with Lifebuoy soap before every
meal and most important of all, after visiting the
washroom will help improve lives considerably,”
Mr David Mureithi, Managing Director of Unilever
West Africa remarked.

Globally, Lifebuoy is noted as one of the oldest
brands and has been the No. 1 selling health soap
since 1894 when it first hit the market. It was
first launched in the UK, and has travelled across
the world reaching Europe, America, Asia and
Africa, helping people leave a germ-free life over
a century.

“Today, more than 1.6 billion people around the
world trust Lifebuoy products to give them 100%
germ protection,” Mr Mureithi said.

A MayUNICEF report indicates that 2.2 million
deaths of children are preventable through
improvements in the provision of safe drinking
water, basic sanitation and hygiene practices.

Human hands are the principal carriers of
disease-causing germs and washing one’s hands
regularly with soap could avert one million deaths
a year.

Source - JoyOnline

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