[ 2016-11-30 ]

Access Bank ‘W’ initiative trains women entrepreneurs
AS part of the value proposition of the Access
Bank ‘W’ Initiative to offer financial
literacy workshops, over 50 women entrepreneurs in
Accra have received training in enhancing their
business performance to enable them stay
competitive.

The workshop dubbed, “The ‘W’ Knowledge
Hub” was the maiden edition of the capacity
building series which is expected to take place
during each quarter of the year.

Some key topics discussed during the workshop
included: Preparing a Business Profile, attracting
investment for your business, creating your
personal and business brand and Effective time
management.

Engaging participants at the workshop, Mr. Dolapo
Ogundimu, the Managing Director of Access Bank
Ghana, said capacity building workshops, designed
to focus on women businesses, is the Bank’s
response to addressing some pertinent issues
affecting women owned SMEs.

He said “to achieve the change and economic
transformation we all so desire for this country
and on the continent, it behoves on us to pay a
lot more attention to the needs and challenges
facing this segment of the market, and more
especially women since they constitute the
majority”.

Taking the participants through personal and
business branding, Ms Ruka Sanusi, CEO of Alldens
Lane (a business coaching firm) and a ‘W’
Ambassador, said there is the need for every
entrepreneur to have a vision of what their
personal and business brand should embody right
from its early stage.

She said this is useful in serving as a guide for
business growth and maintaining discipline to
achieve set objectives.

The “W Knowledge Hub” will complement already
existing capacity building programmes such as the
“Power Breakfast series” and others that equip
entrepreneurs and small business owners.

Last year, the “Power Breakfast series” was
used to also cover key financial topics such as
Bookkeeping and Cash flow management.

The ‘W’ Initiative seeks to inspire, connect
and empower women across the country by offering a
bundle of tailor made products, services and
opportunities to women, ranging from young
professionals, women with family and women in
business.

The Bank continues to commit resources to improve
the wellbeing of key areas such as education,
health and social improvement across several
communities in Ghana.

It is also committed to sustainable business
practices that drive profitable, sustainable
growth and is also environmentally responsible and
socially relevant.

Source - The Finder

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