[ 2015-05-01 ]

Vodafone Ghana is best in ‘Voice clarity’ and ‘3G internet speed’
Vodafone Ghana is the best mobile network in
‘Voice clarity’ and ‘3G+ internet speed’,
according to an independent study of the telecoms
industry in Ghana.

In an age where the customer is the undisputed
king of all things marketing and product
innovation,companies are finding creative ways to
deliver the kind of satisfaction that will
eventually have a rippling effect on the
profitability of their business and drive positive
perception.

The experience of mobile technology has become an
omnipresent phenomenon the world over – an
ever-present avenue for consumers and companies.In
Ghana, the average consumer has become highly
sensitive to the quality of mobile networks and
the services they offer.

There is a general belief that telecommunication
companies have three top problems to address in
enhancing customer perception – internet
connection, app and service crashes and slow
network speeds.

Despite the fact that not all of these issues are
within the direct control of telecom companies,
there is the need to realise that often, customers
will blame the networks for most of their
problems.

Since entering Ghana’s telecoms sector in 2008,
Vodafone has spent close to US$700million to
improve its systems and network in an effort to
bring it to an international standard for its
customers.

The survey, commissioned by the Vodafone Group and
conducted independently by global consulting firm
P3 Communications, therefore, comes as a breath of
fresh air following recent concerns by the public
about the level of service being rendered by
telecom companies.

The research measured; parameters including call
set-up, speech quality and drop rates, as well as
downloads and uploads speed.In all these, Vodafone
Ghana posted strong performances.

Commenting on this, Patricia Obo-Nai, Director of
Technology at Vodafone Ghana said:

“The very foundation of our existence as a
telecommunications company is the quality of our
network. In a very competitive and connected
world, like Ghana has become, the network is the
key differentiator. Over the years, we have
invested significantly in ensuring voice quality
and mobile internet efficiency for our customers.
The results from the study are a direct
endorsement of the good work we have put in to
ensure that we continue to provide unmatched
experience for our customers and to lead the way
in the industry”.

Vodafone has remained consistent in maintaining
the highest standard of network quality for its
customers.

Source - MyjoyOnline

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