[ 2014-12-19 ]

Ghana's mobile market grows 6.8% in 10 months -- NCA
Mobile voice subscription figures recorded a 6.81%
cumulative growth for the first 10 months of this
year to reach nearly 30 million, National
Communication Authority data has shown.

Between January and October this year, mobile
network operators added a little above 1.57
million new voice lines to their networks as they
prepare for slowing growth and a renewed focus on
customer retention and value-added services.

According to the latest NCA figures, the total
mobile voice subscription number as at October is
more than 29.99 million and it is believed to have
surpassed the 30 million mark in November.

The October figure puts mobile voice penetration
rate at 114%, making Ghana one of the few
countries in Africa with mobile voice adoption
rate surpassing the 100 percent mark.

In theory, the current subscription number, which
is more than Ghana's population of little over 26
shows that there more potential customers for
cellphones - which may not be a good sign for
cellphone dealers in the country.

Some mobile network operators contend that the
subscription figures in Ghana is highly overrated
due to the challenge of "multi-simming", which
happens when one subscriber owns more than one SIM
card.

Network operators have thus called for concerted
efforts to deepen the business operating
environment to bring communication services to a
lot more people as the current subscription
numbers send a wrong signal as to the actual
number of people who have access to communication
services.

As of the end of October this year, MTN still
controlled 44.94% of the market - even though it
its subscriber numbers decreased marginally from
the 13,546,678 at end-September to finish October
at 13, 412, 525.

Vodafone's subscriber base increased from 6,870,
223 to 7, 128 764, which pegs Vodafone's market
share as of October at 23.04%.

Similarly, tiGO, which now boasts a 13.53% market
share, recorded an increase in its subscriber base
from the September figure of 4,012,580 to end
October at 4,056,322.

Airtel on the other hand witnessed a decrease in
its subscriber base of 1.3% from the previous
month. The subscriber base of the telecom services
provider decreased from 3,790,636 to 3,142,910 in
the period under review.

Glo also suffered a dip in subscriber base. Its
share decreased from the September figure of
1,474,988 to 1,465,829 by close of October 2014 -
representing a market share of 4.89%.

In the case of Expresso, its subscriber base went
down from 120,108 in September to 118,171 by close
of October, representing a market share of 0.54%.

Source - MyjoyOnline

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