[ 2012-02-24 ]
Insurance sales professionals must be more aggressive - Vangaurd Assurance boss
Marketers and sales persons have been charged to
adopt the aggressiveness of bankers in selling
insurance products in the country.
The Chief Executive Officer of Vangaurd Assurance,
Mr Gideon Amenyedor, threw the challenge at a
ceremony to award sales executives for outstanding
performance in 2011.
He said unlike bankers who managed to change the
situation where Ghanaians largely kept their money
under their beds to one where even market women
now troop to the banks, sales personnel of
insurance products were not proactive enough.
Mr Amenyedor said many Ghanaian companies and
individuals were not taking insurance seriously
because “insurance sales professionals are not
adopting innovative ways to convince the good
people of Ghana to adopt insurance as the most
time-tested medium to hedge themselves against
In addition, he said the reliance on the extended
family system was one reason Ghanaians were not
recognizing the essential nature of insurance.
“Insurance is the father of all profession.
Insurance provides financial protection to
individuals and corporate bodies and thus gives
peace of mind to them to pursue their dreams.
Unfortunately most small scale businesses are not
insured. A good example is what is reported in the
front page of today's Daily Graphic that a blazing
fire swept through a section of Suame Magazine in
Kumasi last Wednesday night. According to the
report which showed the picture of the scene, the
owners are traumatized because the goods destroyed
are worth thousands of Ghana cedis [but] are not
insured,” he stated.
He said now that “our dear country is now an oil
economy and this coupled with the fact that we
practice one of the best forms of democracy, many
investors will continue to choose Ghana as the
safe place for the investment. As the economy
expands many people look up to the professional
insurance to provide the appropriate advice to
hedge against insurable losses.”
He believes the award will spur sales executives
on to achieve greater heights.
Source - MyjoyOnline
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